Microtrends

Sure, you can find a million people that do one thing and a million people that do the opposite. What can you expect from the book?

Skateboarding became the number one growth sport over the past twelve years or so from 4.5 million participants to 9 million.
Archery and kayaking also increased. Participation in team sports is declining and participation in individual sports has risen.

Most common interracial marriage, white males with Asian women while the second most common are white women with black males. I spoke with an Asian friend over dinner and she said, “Seems pretty obvious, you need a book for this?”

Only 2.2 percent of U.S. citizens travel outside the country per year and of those that travel internationally half visit places nearby like the Caribbean or they visit Europe. They don’t explore beyond traditional travel locations. Europeans travel everywhere, it’s a part of the culture to explore.

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