How to become an expert on anything in two hours

Yesterday I found this junk message in my inbox. It is an offer from a management association to register for an online seminar:

Simple Steps That Can Make You an Expert in Any Field

(The steps aren’t provided; it’s just an introduction to foolery.)

Whether you’re attempting to gain trust, get your point across, or build relationships—your ability to connect with others immediately through knowledge of a particular subject is a vital skill.

(No, your perceived interest in a particular subject will connect you to others. It seems like an attempt to dress-up the methods of the school of Dale Carnegie.)

The truth is that you can generate amazing rapport with anyone by honing in on the one subject that interests them most: their own area of expertise.

(Dale Carnegie has already covered this when he wrote – talk in terms of the other person’s interests. It’s amazing how someone comes along and thinks they can re-invent/re-design a part of the Dale Carnegie approach without the Dale Carnegie experience set.)

…examines how you can convince others that you “know what you’re talking about”—helping win clients, gain allies, make sales, and much more.

What You’ll Learn

Shortcuts for conducting fast, targeted research on any topic

How to guide conversations to inject information at exactly the right moments

Tips for reading human behavior to determine when others are “buying” your expert insights

How to ask the right types of questions that demonstrate knowledge of the subject

And much more!

(Wow, I’m so unimpressed with this approach, it’s propositioned as mostly nonsense – there isn’t any mention of case studies or anything of substance.)

This hour-long program will explore how you can use sincerity, honesty, and respect for the good of your organization to lead more effectively.

(It leaves me with one choice… pressing delete and blocking all messages from a worn out organization with unproductive communication. If you want to read about the modern sickness of venturing into expert-land for salvation, check out this bookstore for a fun and strange read of I’m No Expert…)


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