I crossed the street to the train station. Something was being offered from a young man, perhaps a flyer, but when it was placed in my hand I realized it was a packaged product. It was outside the boundary of normal experience and instead of rushing off I decided to see what the fellow was offering. The boy worked alongside another boy and out came more packages on offer from a bag one of the boys was holding. The first fellow turned the packages over and showed me the sticker price on back. They motioned that the item I held flashes light. They showed me their identification cards from an organization that supports the deaf. I looked at the items on offer, keychain trinkets, and selected one item and handed the boy currency of slightly more than double the cost of one item. The second boy handed me a keychain in a package. They shook my hand, and then I gave them each a hug and descended into the train station. The point of this true story is that they were able to make a sale without words. Can your marketing do that?
Dont be consumed with non-essentials of flashy graphics, branding, and highly paid spokespeople all that matters is doing what is most likely to lead to a sale. PR, publicity and fancy advertising firms claim they have the answer but sometimes none of what they have on offer is the most effective or efficient answer. Can you make a sale without words?