Advertising I like: (as seen on a highway billboard)
168 Years. 0 Bailouts.
Other bank advertising Ive enjoyed Ally bank TV ads really makes the point about how companies treat new customers better than current ones, fine print, fees, etc. by using humor and child actors.
Heres a sample of text from their print ad:
Because we want to make sure you dont miss the chance for your money to make more money. Its just the right thing to do. Give us a try and let us show you how banking should be.