How to embrace conflict to drive productivity, creativity and innovation: I think the book fails to deliver the power of a good fight is the excitement and unpredictable nature of a contest. What the book misses may be that the way to embrace conflict is not to fight it at all; otherwise the fight is a distraction from learning, sharing and improving where we are now to where we could be in a relationship with the other party. Where the author perhaps gets credit is the expression of her September 2001 commentary (written in January 2002 at the back of the book) which makes a point about what can we learn from those events.
So, the commonsense approach to embracing conflict to drive productivity, creativity and innovation is to do whatever will lead to a meaningful improvement in the relationship/situation/environment be it psychological principles like letting the other party obtain a psychological win or simply finding the one thing that is holding the other party back from cooperating and addressing that concern.