Expert Professional Advice

I looked at the promotion for the Twitter book where the author selected the top ten funny postings from Twitter as a way to encourage people to buy the book – but boring was more like it – it convinced me that I’m not missing anything particularly interesting or funny. Here are the three posts out of the ten that I thought were most interesting and funny:

When people pick their “5 people living or dead to have dinner with,” don’t they worry they’ll be the most boring person at the meal?

michaelianblack

I attribute most of my good days to a couple of people with voodoo dolls canceling each other out.

TBMimsTheThird

That’s okay. I’ve been meaning to clean that table with a full glass of water for awhile.

fedge

And here’s some other interesting undiscovered posts:

@Prankandkill

@StockTraderDude (Stock Trader dude)

@Imnoexpert (yours truly)

*** Update 2010:

When PaperMag reported on their creative people issue and printed a few pages of tweets from the artists it was difficult to find anything fun and interesting in their coverage – again, feels like I’m not missing anything. But as one of the founders of Twitter has said in an interview with Fast Company magazine, “There are over ninety million tweets per day, and the vast majority you do not care about.” Agreed.

While advertising can be very costly, publicity is sometimes an overlooked but effective approach to reaching your audience in the marketplace.

It does cost time and effort – and there certainly is a learning curve if you’ve never worked with media companies before but you can get the help you need here – either having it handled for you or getting coached on what to do and what to say. The results may surprise you… when it’s done well it works effectively, as advertising can be, only that you are helping drive interest in your message, which can be heard long after your original publicity campaign, whereas advertising is generally not effectively recycled in the market.

TV • Radio • Newspapers • Magazines

Think about what you can do if you were to properly access media outlets…

Promote Your Products, Services or Business worldwide

Fill Your Seminars and Classes to capacity

Get new clients, perform coaching, and potentially get paid and famous with a book deal

Raise Money for Your Charity or Non-Profit

And now imagine you’re doing it without paying for a traditional ad campaign. Brands get built with advertising and publicity, but it’s the publicity value that advertising generally cannot buy that propels individuals, brands, and businesses to successful acceptance in the marketplace.

So how can you get started? The Expert Professional Publicity & Media Relations kit & workshop. This is what is included:

• Comprehensive research on the top radio shows
• Smaller venues are great to practice on, but being able to access 1,295 highly rated programs is what will boost your impact.
• 100,000 listeners or more per station covering descriptions of the shows, hosts, producers, time slots (so you know when to reach them), and contact information.
• You’ll know what they want and don’t want for each program. See the types of guests and topics so you can focus on the shows that are right for you and minimize frustration.
• Market listings – know the reach beyond the local area.
• Syndicated shows with major affiliates. Your largest audiences will be with syndicated shows.
• Each talk show is separated into twenty categories, so you can sort by the category you want: General Interest, News, Sports, Gardening, Money, Technology, Home Improvement, Travel, Food, Legal, Automotive, Health, Entertainment, Pet care, Outdoors, Real Estate, Psychology, and others.
• Time zone labeling so you can organize your campaign and contact efficiency.

Press kit (what you will send to producers)

• How to develop an effective press kit – story pitching within broadcast media.
• Don’t treat print media and broadcast the same way, they have different needs; you’ll see what radio and TV people are looking for and how to adapt the formatting to the outlet.
• Media collateral and sample preparation for show producers. Quick documents that will help guide your introduction.

Radio Publicity workbook:

• Handling interviews, best days for planning, and scheduling   
• Getting booked on other shows through your host
• Handling live versus pre-recorded interviews
• Earning and building credentials if you are not in academic or business circles and raising your profile
• How the radio station website can be used for advertising/promoting your message long after you’ve been on the air
• Increasing your response rate and getting invited back
• Managing expectations, your role, and the role of the host

As you become proficient you’re on your way to garnering millions of media impressions without a traditional ad budget. You can’t beat free advertising, but before you can access all the benefits of such, you’ll need proper training in getting your message through the chain of command and handling media inquiries. If you need professional media services handled on your behalf feel free to contact us. If you already have staff members, or want to handle your own media efforts the Publicity & Media Relations kit & workshop will prepare you to access the marketplace and get results now.