Expert Professional Advice

A brief Perry Lawrence bad review on the Web TV Show in a Weekend:

His presentation wasn’t great, although on a positive note it did offer a few tips:

-Increase video length slightly to delay unrelated videos

-URL usage in the first line of description

-Promote your own videos within the delay before the close of the video

-Ask your audience to complete only one action step (subscribe, comment, etc.)

Perry’s AskMrVideo might be one thing, perhaps helpful, but here he is asking for $1997, then reduced to $1497 for a package he claims has a value of $5437, which is inflated beyond belief, because no one is paying him $2997 for Laser Production Calls, and he invents a value of $297 for a strategy call, but again, who would pay for such a thing? The presentation was poor in certain areas, such as in production value – it was as if he had no presentation experience, although he claimed to be able to create wonderful videos we never see anything great, and he talks briefly about being able to help you create your first three web videos, which could be helpful to a complete novice, but then he closes with buy now – of all reasons – to get a Flip video camera as a bonus for the first few people. But it would be foolish to spend $1500 in order to get an item worth approximately $100. Most of the rest of his offer is generic and that same information is posted on various blogs for free – templates for web videos, how to choose a domain name and set it up quickly, distribution, etc. but the strange thing is he tried to position it as valuable rather than common. Outside of trying to sell stuff about how to create web videos it appeared during his sales presentation that he has no experience in video marketing or brand building for corporate clients.

I know some folks may have an interest in this so reach out, I can show you how to establish your Web TV Show in a Weekend and save you up to one thousand dollars compared to his offering. (comments @ expertprofessionaladvice)

Flawed media statistics — it seems the newsroom of mainstream media will broadcast and publish any silly thing. Here’s a few examples with regard to “social media.” Either they don’t know statistics or they don’t understand social media… probably both.

Facebook tops Google for weekly traffic in the U.S.  (the media got that correct, but it makes sense, you don’t expect to return to searching for the same thing on a weekly basis, as opposed to checking in weekly with friends)

Facebook added over 200 million users in less than a year (you mean during the sixth year of operation, fine)

If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India (Would you compare your TV to a country? There are more TV sets than Facebook users. Or how about comparing mobile phones to global population? We could declare mobile phones are the world’s biggest country.)

iPhone applications reach 1 billion downloads  in 9 months. (one billion downloads from the Appstore, fine, but there is nothing social/no direct social media connection regarding downloading an app for iPhone and iPod touch.)

People enjoy sweeping generalizations – that explains the wide readership of authors who draw upon anecdotal evidence to present their “research.” Remember Outliers? Does someone practice TV hosting for 10,000 hours like I do, or do they just take advantage of the TV marketplace, who they know in the TV business, and what their agent can bring to them?

Although one’s progress or success in their chosen field benefits from practice… what was interesting was to place the emphasis in terms of hours, rather than days, months or weeks to get the reader thinking about how one uses each hour on a daily basis.

Here’s another example of a sweeping generalization – it’s easy with a book generator:

***Update:

One of the most interesting uses of Twitter, FB, Skype, etc. ~ anything the media would call social media, is the global coordination people are engaged in due to technology. We are seeing unprecedented amateur news coverage and global sharing and global response as people use technology to communicate as it relates to unrest in the Near East or to engage in productive response to troubled communities in Japan that need assistance with supplies.