Archive for the ‘Uncategorized’ Category

Organize your digital life

Wednesday, April 9th, 2008

There is nothing better than instilling personal confidence in finding what you need when you need it. And for most people it is an experience of relief simply by removing clutter. There is a benefit to emptying your mind regarding how you organize all your files, and not attempting to remember details of sequences of events and file storage. Organization does not fit everyone the same way, it will look different to each user, but it will serve each individual better. It’s less about filing cabinets and more about virtual assistants. If you use multiple options besides your mind to rely on recording something you can avoid mental overload and reduce paperwork. A loose bundle of information becomes valuable as long as you have the ability to search and in return get back whatever is relevant to your inquiry. And when you find people to work with that are skilled in areas that you aren’t, collaboration frees you to focus on what you do best so you don’t have to bear the pressure of doing it all.

Some tips from the Chief Information Officer and the VP of Engineering of Google (He has two titles):

Empty your head – the mind cannot reliably remember multiple things/events as a reminder mechanism and since incomplete tasks take up more memory and lead to stress let go of trying to hold everything in your mind.

Swap the idea of filing cabinets for a high-rise information building that keeps expanding.

Redefine organization as search (not surprising since search is what Google does) – don’t spend time making an order to how one would search for a file, simply put it into Internet storage (or other local drives/flash/backups).

Leverage other people and their ideas – this approach works for information management, when you come across great ideas or intriguing thoughts throw them in with other people’s great ideas and see what forms. Whether you do this via e-mail, blog, web site, or smart searches doesn’t matter; the sharing is what’s important.

 

And a tip from a time-management consultant in the same issue of Men’s Health where the above four tips appeared (January/February 2008, pg 130-131) regarding making more effective to-do lists – make separate lists for seven life areas: health, relationships, finances, material goods, career, education, and recreation.

*** update *** 1/6/09

Actually, with the new features the Gmail application has integrated, such as the capability to access your email account within a cell phone browser, make multiple message drafts, and the ability to read and prepare messages offline, it does seem to offer quite a bit to help organize and communicate/share with others (including text/SMS within chat). Viewing attachments as html without having to open the files, pop and imap integration of multiple email accounts within Gmail, as well as Gmail itself can be accomplished on a mobile or pc. Ten years ago this was the kind of thing techies were dreaming about. Now that it’s here (along with increased storage of 7GB), it may offer practical tools to help organize your life, remind you of events, create task lists, and find what you’ve archived from any connected pc or mobile device.

Where time management and organization experts have been short-sighted is that the idea of organization has evolved with technological changes that act like an assistant or in the case of Gmail as a storage option, a magic closet that you can keep stuffing things into, and when you look for something you get back everything that relates to what you were seeking… so you’re able to keep adding without the clutter.

Bob Bly copywriting bad review

Wednesday, March 12th, 2008

For many years Bob Bly has been writing books about copywriting, then he pushed forward with advertising how he was going to help you make a lot of money copywriting and the books were of little value and never lived up to the claims… Here’s why I don’t trust him: In 2005 in was promoting something that he presumably invented called the American Consultants League with a long sales letter about how he began on his own in 1982 as a freelance/consultant copywriter. He attributes his success almost entirely to a manual from, or that relates to the American Consultants League. And then he offered to let people join for $350 and get a little badge to put on their business card stating that they were an American Consultant League professional consultant. And, he claimed, you needed to get this special manual because it contained all the secrets you need to get set up as a profitable consultant and do your marketing, copywriting, etc.

But here’s the thing, his basic boring copywriting book in 1992 for example mentions no marketing, copywriting or other business secrets, and no mention of the American Consultants League.

Also out of place in his sales letter he claimed he made approximately $25,000 and $35,000 in the early eighties in his first two years of offering his consulting services – and he apologizes for making so little, only to proclaim that he increased his earnings from doing everything in that special manual he came across referencing the Consulting League. But if he really made $25,000 and then $35,000 in the early eighties he would know about inflation – that amount of money at that time offered considerably more purchasing power than when he wrote his Consulting League sales copy  in 2004 or 2005.

And what do real consultants say about putting professional consulting designations on your business card? They never do so and advise against it in their books.

I remember looking at Bob Bly’s sales letter and thinking, “This is a scam. What a fraud.” I had already reviewed his copywriting success books and how he claimed the tips, strategies, and secrets in his books would make you a small fortune but they were of little value and mostly hype.

***Update 2011: Bob Bly is up to something else…

How to Profit from the New Online Video Craze

Do you think you’re actually going to learn anything from his new sales pitch?

Nope.

In his marketing video where he asks you to buy his ebook he is making the video from his dirty home office with trash bags nearby. He has no video marketing and presentation sense – the video is very poorly made with improper lighting from the window behind him. He showed no common sense and a complete lack of presentation effort. There’s no way he can be trusted to show anybody how to profit from online videos. And his lack of education is apparent by the fact that he calls it a “craze” rather than a mainstream business practice.

A marketing blogger asked him how could anyone take him seriously and buy an ebook on video marketing from him when Bly himself doesn’t appear to have any experience or success with video marketing? Bob Bly replied that he didn’t even write the ebook on “How to profit from the new online video craze” – he paid someone else to write the ebook and doesn’t have direct experience with video marketing (obviously).

But he’s comfortable telling you he can teach you to be successful at something he’s never done himself. 

He’s taken down the original poorly made video. Avoid Bob Bly and his offerings.

How to profit from the new online video craze - Bob Bly - scam

It reminds me a little of the guy who was promoting Web TV Show in a Weekend – he also had a poorly made video and a weak sales pitch. Contact me for more information on the Web TV show in a Weekend – I’m taking his information and boosting it into a useful program and it will save you anywhere from $1000 to $3000.

Mortality clock

Sunday, February 10th, 2008

> Subject: World Clock
> Date: Sun, 10 Feb 2008 13:38:21 -0500
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> This is really interesting and humbling. There is a section where you can see what your life expectancy is – it’s interesting!
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> It checks statistics -births, deaths, military $$ being spent, species extinct, deforestation – reforestation, etc. Some rather alarming figures…. and it’s continuously updated. This, following on the heels of the 60 Minutes special on the rapid melting of the Arctic and Antarctic icepack…. It gives pause for thoughtful consideration of humanity’s impact on our planet.
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> http://www.peterrussell.com/Odds/WorldClock.php

Something positive

Super Affiliate Handbook – avoid

Friday, February 8th, 2008

I have an early manuscript and it is a laugh – I put together a better affiliate guide as a free resource that is more recent – email if you want it.

Bad reviews:
… successful affiliates? … Rosalind Gardner, who claimed she earns $30,000 to $50,000 a month in affiliate commissions… did not provide evidence that she received payments from affiliate ad brokers.

No, she doesn’t. First introduced as an ebook around four years ago for $47, then printed as a regular crapbook for $59. Very poor writing and content (she explains very basic “how to use the computer to send an email” type of things for almost three hundred pages), there were roughly eleven pages that explained the marketing but years later it is worthless as the information is obsolete.

Another thing not mentioned is that it takes a massive amount of traffic to earn thousands of dollars in commissions in affiliate marketing… most websites don’t have that kind of reach.

Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich

It was a novel idea in 2004 or 2005 but for a beginner in the current climate of competition there is little likelihood of any sort of profits.

Avoid!

And the author missed out on a lot of common practices in that crummy book – no mention of capturing email addresses/squeeze pages.

People did not find the book useful and gave it honest reviews that it is trash:

Overall Disappointing
, August 21, 2005
I am an experienced Affiliate Marketer, who was intrigued by the title and its promo contents. Although Rosalind gives a decent high-level overview of how the business works, she provides less than adequate details on how to actually get started in this business. It appears that she’s more concerned with selling other affiliate programs within her eBook, including her own telephone consulting services. I am technical. If you are non-technical, there is no way you will be able to get started by using this book. I picked 1 or 2 interesting reference points, but overall the book gets a thumbs-down. My advice – save your money.
Not worth $59.00 dollars . . . November 15, 2005
I got hooked into the “hype” of this “sales product” and feel that I got burned. Although I feel that adequate insight was given on this business, that the book was simply a sales promotional for the author’s programs. Save your $59.00 dollars. There are other books and free information sites that can provide you with the same information.


Disappointing!
April 22, 2006
I purchased this book on line and unfortunately paid much more than the current price. Perhaps that is a reflection of how the information has deteriorated in value as well.
For the most part, the information provided by Ms Gardner is general in nature and does not provide specific strategies which would help anyone begin an Affiliate business. She uses the book to generate even more business for herself, sprinkling a generous number of her own affiliate links.

In this sense her book is nothing more than an example of how to use an ebook to generate more income in the guise of a “guide”. She also spends a lot of time talking herself up as a guru, which does nothing for the reader.

Save yourself the money and just cruise the net. You will find all the info free.

****update 2009****
Another thing that wasn’t mentioned is the new game of Cost Per Action/Acquisition instead of affiliate marketing.

CPA offers target capturing zip codes, email, and full contact details (of course, a sale would count too)… affiliate offers attempt to profit by making a sale while CPA looks to profit by just obtaining an email.

CPA offers are mostly for real items – electronics, gift cards, and in the service sector, dating, and loans and advances.

The thing is most folks are out on the forums complaining that they cannot turn much of a profit (or any!) with promoting offers. It’s a lot of wasted time…

How these Internet marketing courses work:

Affiliate marketing:
They advise setting up a review site.

Selling real items:
– E-commerce store
– Review sites
– Info sites using product feeds

You just saved $77 that some false guru would charge for a “marketing course.”

Flight distance

Sunday, January 13th, 2008

How soon to run? How far?

It’s a mechanism for survival. Run away to run away another day.

There is a PBS program that discussed the origin of the dog… which evolved from wolves. The wolves had to make a decision about gathering food from dump sites and being scared away by predators and human activity. The wolves that were able to live a bit closer to people passed that trait on to their offspring until they eventually became a great ally to mankind. Scientists have conducted this kind of social experiment on foxes with similar results. The dog is believed to be Asian since researches found that the greatest variety of dog DNA traces back to the Asian region. Researches account for the dispersion of dogs throughout the world with a belief that the dogs followed their human counterparts – and in some areas the terrain and environment is so inhospitable that people would not be able to survive or survive well without the aid of dogs.

Now, let’s return to the thought about running away in the sense of how soon and how far… anybody have any stories how it was helpful to her or him?