Language & Deception: Recession Liars (recovery 2110)

October 21st, 2010

Let me return to November 2008, Thanksgiving Day, I was sitting around a table having been invited to the house of a husband and wife who have a lot of friends and hosting experience. A few people remarked about the topic of the economy and asked, “When will it get better?” I announced, in a matter-of-fact tone, “This whole thing will clear up in 2110.” A few people didn’t realize I was talking about considerably longer than two years until one lady asked in a stunned voice, “Twenty-one ten?”

“Yes, 2110,” I replied and then added, “It’s going to take about a hundred years to work through this mess.”

Some people said they hoped things would clear up in a few years. I did acknowledge the possibility for some mild improvements which would take ten years or longer so by that time we’d be in the roaring 2020s perhaps.

 

So when the media prints we’ve already recovered, such as Claims fell steadily last year after the recession ended in June 2009 or names some other period of recovery and then suggests the possibility for a double-dip recession I’m certain we’ve never worked our way out of it.

Let’s not gloss over the numbers presented by the Labor Department today:

The number of people continuing to receive jobless aid fell by 9,000 to 4.4 million, the department said. But that doesn’t include several million people who are receiving benefits under extended programs approved by Congress.

The number of people on extended benefits rose by about 280,000 to just over 5 million people in the week ending Oct. 2, the latest data available. All told, about 8.8 million people received unemployment aid that week.

Foreclosures are still at a high level potential of 1.5 million to 2 million. In another post I mentioned that four million more folks had been added to the qualification of living below the poverty line. The US doesn’t have the same manufacturing base or structure it did during the 1930s so I don’t see an easy way to boost the economy with long-term job prospects – and furthermore they need to be good jobs.

 

The Wall Street Journal on Monday October 18th 2010 reported a story about the reduction of pensions being offered by large companies, and that these firms were under funded in their potential pension obligations. They have to switch money away from stock market investments as the decline over the past ten years has caused them to put in additional funds to prepare to meet pension obligations. They found out the stock market wasn’t a safe place to put money, not even over the long-term (stock market gains are mostly inflation, not real profit increases – sixty to seventy percent of the gain is inflation over the last twenty to thirty years and over the longer-term it is roughly ninety percent inflation rather than actual gains – this was mentioned in the book Winning the loser’s game but there are is also plenty of academic research and charts online that illustrate this). Pension fund managers realized that stocks were not likely to have safe sustained periods of positive performance five years ago and have made reductions to stock market exposure within pension portfolios. I won’t go in to how they got convinced to invest.

 

So, it’s not just that times are tough – they’re bleak. If inflation, real inflation, is close to six or seven percent then in roughly ten years time your money’s purchasing power is worth about half of what it was – certainly there has been consistent purchasing power decline over the last ten to fifteen years even with a partially robust economy in the late 90s.

During the 1992 recession the DJIA was around 2000 and in January 1993 the index was around 3000. It’s a lot worse now than 1992 or 1993 or than during the Savings & Loan crisis of the late 80s into 1990.

And the issue of free and affordable health care has not been fully addressed and implemented – if your money cannot hold value due to consistent inflation, and job growth for the foreseeable future is dim, and you don’t have promising retirement benefits then you need the benefits of health care reform – you’re entitled to something that works well for you, the people.

 

The CEO of a large company can weather the economic storm because he or she has been making anywhere from 271 to 431 times what the average worker has been making over the last fifteen years compared to around 1982 when it was closer to 42 times the average worker’s income.

 

If health care costs continue to increase, and inflation, and the people accept lower paying jobs, or even recover their prior financial earning status you still don’t get ahead year after year. One reaction by the public is to focus on paying off their personal/consumer debt – which is fine, but that’s not the consumption of new goods and services – that’s catching up on old obligations.

 

At the next Thanksgiving party I’ll still say, “2110.”

 

 

 

Preconditions: deception


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Spam of the week

October 2nd, 2010

SPAM OF THE WEEK: Selected to receive

“Your internet address was selected to receive…” doesn’t even say why, or where the funds would come from. Ashwipes.


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Lack of digital media consumption?

September 29th, 2010

Well, if I consider my own actions over the survey period I fit their findings, my time has been allocated to travel/vacation time, increased phone time (personal and business), increased SMS (personal and business), and while digital media is what I do, the pleasure I obtain from my work is creating it, not necessarily wandering around to consume it (very rarely do I receive an email asking me to look at a video and I’m thankful for that). My time needs to be allocated to creating, selling, and client service… that’s just what I like to do – I like working.

And in terms of work: Branded entertainment & sponsorships, branded content, well I don’t feel concerned that lack of consumption by U.S. folks was claimed by the survey administrators. There’s plenty of folks still tuning in, and plenty of folks in other markets overseas who will find good content. If anything positive can come out of this I’m hoping that viewership has dropped off because folks are being more productive by addressing more important activities or enjoying outdoor activities.

NPD: Few Americans are consuming digital media
http://news.cnet.com/8301-13506_3-20017931-17.html?part=rss&tag=feed&subj=News-DigitalMedia

Other news in the world of branded entertainment:
http://news.cnet.com/8301-13506_3-20017931-17.html?part=rss&tag=feed&subj=News-DigitalMedia#ixzz10wP4Toy9
http://www.marketwatch.com/story/yahoo-and-electus-launch-ready-set-dance-a-new-original-branded-entertainment-program-sponsored-by-state-farmr-2010-09-29?reflink=MW_news_stmp
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136357
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135708
https://paidcontent.org/article/419-bermanbraun-starcom-enter-branded-entertainment-deal-worth-100-million/
http://www.placevine.com/blog/2010/01/05/the-top-5-branded-entertainment-deals-of-2009/

And furthermore I enjoy being in Hong Kong and the APAC region so when it comes to filming and creating video projects in other parts of the world I go anywhere to work with and find other talented folks. http://www.placevine.com/blog/2010/09/14/branded-entertainment-picks-up-steam-in-china/

Best travel reward credit card

September 29th, 2010

If you are an international traveler like me you often wonder if there is a great credit card that allows you to accumulate points for travel (free airfare, free hotel stays, free rental car, etc.). I’ve reviewed several credit card offers and after being disappointed with travel rewards offerings I gave up on finding an ideal credit card where I would feel good about using it. Free air tickets without restriction is the most important point for me – and the Capital One Venture credit card seems to be the best choice. Let me know what your favorites are. Capital One Venture has a $65 annual fee (waived for the first year), no balance transfer fees, and 0% interest until September of next year (oh, wait… very tricky, it’s 13.9% interest for balance transfers, the no interest offer only applies to purchases within the first 12 billing cycles) – this card provides double miles for every dollar spent. The Venture One card offers 1.25 miles per dollar spent without an annual fee.

Notes: I have not been compensated in any way for discussing this credit card product.
For more information here are terms to the $65 annual fee card, http://www.capitalone.com/creditcards/disclosures.php?sol=11416&tc=31&print=1&linkid=WWW_0608_CARD_TGUNS14_Z_Z_01_T_CP41631ED

***Update: November 19th

I’ve also noticed US Bank marketing their select rewards Visa card offering which does seem to offer flexible travel benefits. Current offerings include 5,000 flexpoints for no fee cards/10,000 with fee after one year and travel rewards are redeemable without blackout dates. They are using the same 0% trick as CapOne ~ no fee for balance transfer, but 15.99% APR on a balance transfer, the 0% offer is only valid on purchases but at least it lasts for 15 billing cycles. See flexperks.com for details or usbank.com/myflexperks or call 800-360-2900.

****Update: March 2011

Capital One has advertised the matching miles offer, which makes this promotion very attractive. You keep your miles with your airline program, but get to sample Capital One’s travel services up to 100,000 miles. There is a 10,000 bonus mile offer automatically applied ~ the catch? Spend $1,000 within 90 days of account opening and submit your airline mile program statement within 45 days for approval.


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Hotel scam (Sheraton, Westin, Starwood Properties/SPG)

September 21st, 2010

Hotel Scam: Starwood Preferred Guest/SPG – (Sheraton, Westin, etc.)

Starwood Hotel properties is promoting 40% off your second night with banner ads for Sheraton and Westin – but if you click on the ads you’ll be charged a higher rate for both nights eliminating any discount you would receive as compared to the standard rate. You’ll wind up paying more than simply booking directly with the hotel at the regular rate.

The scam promotion is the Better Tomorrows campaign. I’ve put together a PDF file of the screenshots.

Document: http://www.scribd.com/doc/41212600 

Video: Hotel Scam:

http://www.youtube.com/watch?v=of1wg2HkPnQ


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*** Update: November 2nd 2010

The Better Tomorrows 40% hotel scam campaign is still running.

Alternate link: http://www.metacafe.com/w/5400046

Hong Kong: Tourism & Pollution

August 31st, 2010

I like living in Hong Kong… not only is it super safe and the public areas are clean, it’s a thrill to ride the tram and I enjoy the multitude of dessert and bakery shops plus I’ve made plenty of friends. Here’s some of my artistic samples based off a news report [High pollution levels continue in HK ] (currently not approved by the Hong Kong Board of Tourism):

Hong Kong Tourism sample

Hong Kong Tourism sample


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Customer updates and news

August 31st, 2010

An excerpt from a newsletter by a web hosting provider:

 

An alternative for the .com has finally arrived!

Now you can register the new global domain for COmpanies, COmmunities, and COmmerce. So for the first time in many years, .CO will provide a significant new opportunity to register a truly global, recognizable and credible web address.

No… Remember when you made a big deal about the .WS – World Site domain? And that never went anywhere.

 

Don’t be left out. .COM domains are now used everywhere. Due to its meaningful and universal appeal, .CO has a similar potential to grow quickly.

Probably not.

…offering this domain, so take advantage of this opportunity now!

Go away.

 

 

Act now to secure the best web address possible!

 

I don’t like your attitude.

 

An excerpt from Citibank customer updates and news (summer edition newsletter):

 

We’re taking a fresh look at everything
we do, to serve you better.
We’re excited to bring to you new banking tools that let you bank the way you want to! You’ll enjoy the convenience of…

 

Notice how they are not talking about doing away with nuisance fees. That’s not convenient.

 

Celebrate financial independence.
Smart planning today means financial independence tomorrow. Here are some new insights to help give you peace of mind and independence for the future.
» Planning for your financial independence

 

So, Citibank is going to tell me how to become financially independent? The bank itself isn’t financially independent – If I received a bailout like the bank did maybe I could celebrate.

Language & Deception: Recession Liars

August 31st, 2010

I don’t believe that the term double-dip recession is accurate – the recession is ongoing, it never actually got significantly better for working class, middle class, or recent graduates looking to enter the workforce. Even if corporate earnings stabilize or rise there is no direct link to improvement in the economy for the people – if inflation exists and jobs remain scarce then people are left out of participating in the economy and in any limited recovery. Just because things aren’t as bad as they were or could be doesn’t equal a triumphant economic recovery.

 

What helped get the US economy away from the recession in 1992 was job growth from the Telecom & Internet boom. Until we’ve got an industry with incredible momentum like the Dot Com period I don’t see what will lift the US economy out of a protracted decline.

 

I took a look at some Economic Indicators and Ad Spending Trends:

Auto, Retail, Packaged Goods and Cosmetics and Beauty Aids Drive Total Ad Growth

·           Steep declines in ad spending continue to impact Business Services, Motion Pictures and Transportation & Travel industries

 

In YTD 2010 ad spending remains 11% or $8.3 billion below 2008 levels

 

Source: Kantar Media (formerly known as TNS Media Intelligence)

 

·           All dollars reflect unadjusted, gross reported spending, which is calculated using a fixed cost methodology that measures the relative value of an advertiser’s media schedule, not the absolute value

·            Reported spending does not factor for the types of buy (upfront, scatter, DR)

·            Make goods, bonus spots, and added value programs are all counted as paid advertising

·            Reported spending methodology treats all advertisers equally

 

·  The unemployment rate was at 9.5%, representing 14.5 million people unemployed

 

The employed to population ratio was 58% in July 2010 compared to 63% in 2007

 

CBS News interviewed a Marine who asked to be re-deployed to combat because after he served his tour of duty and returned to the US he couldn’t find an employer to hire him. He felt he had no choice but to return to combat to support his family.

 

When you factor in underemployment, folks who have lost their jobs and returned to the workforce with lower income, jobs that lack a benefits package, and folks who have withdrawn from the job market/given up then we may consider that a more realistic unemployment or underprivileged measurement could be 17% to 29%. Employment itself is not economic recovery… it is a part of recovery when it can be classified as a “good” job.

 

80% — The percentage of 2009 college graduates who moved back home with their parents after graduation, up from 67 percent in 2006.   Source: CollegeGrad.com

 

*Updated 9/16/2010: CBS evening news reports:

         The number of people in poverty increased by approximately 4 million from a year ago.

         5 Million people are having trouble making their mortgage payments.

         An estimated 2.5 million homeowners could be in foreclosure by the end of the year.

         Banks have taken possession of 900,000 homes, only a third of which are on the market for re-sale because if the full housing inventory was to be listed on the market it would lower home prices further.

         Applications for new home loans decreased – buyers have faced tougher bank lending restrictions/requirements.

 

I would add that a proper economic recovery calculation must include the millions of people who have been added to the poverty measurement over the last few years, so that, when they rise out of poverty to their former financial status there will be an accurate measure of economic recovery. This could take ten to twenty years.

 

It seems foolish claim there is or will be a recovery any time soon. We’ve run out of people and the necessary conditions to fill the pyramid.

 

Preconditions: deception

 

 

pessimistic: deception


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Advertising I like

August 20th, 2010

Advertising I like: (as seen on a highway billboard)

168 Years. 0 Bailouts.

Peoples United Bank

 

Other bank advertising I’ve enjoyed… Ally bank TV ads… really makes the point about how companies treat new customers better than current ones, fine print, fees, etc. by using humor and child actors.

 

Here’s a sample of text from their print ad:

Because we want to make sure you don’t miss the chance for your money to make more money. It’s just the right thing to do. Give us a try and let us show you how banking should be.

BP – second spill

July 28th, 2010

BP announces the departure of Mr. Hayward as CEO so we don’t have to hear him make unhelpful comments. Mr. Hayward as BP CEO clearly became a PR liability after the spill as some of his comments in the press seemed inconsiderate. He lacked the leadership skills to handle the crisis and lacked the media skills necessary to overcome the BP backlash after the spill. If BP wanted to attempt to steer the publicity more positively they could have fired Hayward from the beginning of the spill. Also noted in the link above is news of another oil spill, this one at a lake north of Barataria Bay.

Mr. Hayward’s remark about being dismissed from his post: “Life isn’t fair. BP cannot move on in the U.S. with me as its leader.”

What isn’t fair is the unwarranted damage to the ecosystem – you know, the place where people, wildlife and sea creatures live. If you can only lead when times are good you’re not a remarkable leader – you’re just the guy at the top of the pyramid heap.

Sometimes when you’re at the top the people below you stop telling you you’re a jerk or ill-equipped to handle the media… but the press and media outlets aren’t working for you – they’ve got a story to report.

Mr. Hayward wasn’t thrilled with my cartoons, but next time around get some media training.

*** Update: He’s certainly not going to like this video of the cartoons.


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